Today’s generation is crazy over brands! They want everything they use to be of a specific brand and why not! They trust the brands. But because of the occupation of certain brands over certain category of goods, other small companies fail to establish their true worth in the market. They find it very
difficult to sell their goods and earn good profit because people often fail to rely on them as there is no brand related to it.
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there.
Brand management can be defined as an umbrella term that includes the interpretation of the current position of the brand in the market and thereby coming up with innovative and profitable business ideas for the brand.
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